UNIFIED PARKING SERVICE has been the leading parking company addressing the very unique parking needs of the Rose Parade for the past 20 years. Unified Parking Service serves as a consultant, traffic director, and operator for such an important event. The City of Pasadena proudly begins each New Year with the popular known Tournament of Roses Parade. Professionally designed floats travel a 5.5 mile route down on Colorado Boulevard. The parade is enjoyed by over one-million people who camp overnight on the boulevard sidewalk on New Year’s Eve to get the best seating. Dignitaries, out-of-state marching bands, and equestrian units join in to add to this exciting parade. While we hope you may find the best seating, we, at UNIFIED PARKING SERVICE, Inc., are prepared to accommodate the parking situation that arises when one million people decide to be a part of this event. Our parking lots are nestled throughout Colorado Boulevard – North or South, East or West – you will be properly guided by our Traffic Directors to arrive to your parking destination and exit Pasadena and avoiding the crowds. We thank you for your visit and your patronage.